Our Story
We started with one question: why is it so hard to find clothes that actually fit Australian life?
Not the life on the mood board. The real one - Saturday morning markets before the coffee kicks in, a coastal lunch that stretches into the afternoon, the week that asks too much and the weekend that makes up for it.
By Anna was built for that woman. The one who wants to look like herself, just sharper. Who dresses for the day she's actually having, not the one she's performing.Â
What We Do
We find pieces that work - genuinely, practically, beautifully. Dresses that move when you walk. Jumpsuits that hold their shape past midday. Knitwear that earns its place at the back of a Melbourne winter.
Every piece in our store is chosen deliberately. We're not chasing trends. We're looking for the thing that earns a permanent spot in your wardrobe and comes out again and again, for completely different reasons.
Made for the Australian Woman
Our customer isn't a type. She's 30 and she's 55. She lives in Bondi and she lives in Brisbane. She knows what she likes and she doesn't need to be told. She buys things she reaches for — not things she thought she wanted.
We speak to her like a friend who knows what she's looking for. No noise, no pressure. Just the right things, honestly presented.
Our Promise
We make shopping with us easy and low-risk, always.
- 🚚 Free shipping across Australia on every order
- 🔄 30-day money-back guarantee — if it's not right, we'll sort it
- 🔒 100% secure payments — shop with complete confidence
- 💬 Real customer support — we're here when you need us
Get in Touch
We'd love to hear from you.
Email: hello@by-anna.com.au.
Phone:Â +61 461 293 900
Visit us:Â Shop 57, 300 Elizabeth Street, Melbourne VIC 3000
Hours: Monday – Friday, 9:00am – 6:00pm AEST · Saturday, 10:00am – 2:00pm AEST